Finding the right solar power installers in Sydney

Finding the right solar power installers in Sydney

If you’ve decided to commit to solar power then you are going to need to find quality solar power installers in Sydney. Your system needs to be installed correctly otherwise you may find that you come across multiple problems down the track that could have easily been avoided had you found the best solar installers in Sydney.

You want to make sure that you get an efficient system that covers all of the areas you need so that you don’t find yourself incurring additional costs or having to get professional back to fix, maintain or add elements on a regular basis.

There are a few things that you should do when seeking the best solar power installers in Sydney.

Ask friends and family

There is nothing more reassuring than asking your friend and family about who you should hire as your solar power installers in Sydney. Those who have already used solar power installers in Sydney will know what worked well for them and can inform you of any issues that they may have had in their time. They will be able to provide detail on the service, speed, price and recommendations from the company during their installation period.

Take note of warranty

Warranty is important when it comes to solar power installers in Sydney as sometimes there are unforeseen problems with a given system. This means that you want to be sure that you will be covered for an extensive period. Those businesses with a short warranty period are likely to not provide the same high quality service as those with a longer warranty period.

This means that the duration of warranty provided can be used as a surface indicator as to how good the solar power installers in Sydney will be. not only should this be a consideration from a cost point of view, but also a functionality point of view as if your system is regularly breaking down you won’t be receiving the full benefits.

Use a certified retailer

Using solar power installers in Sydney that have been labelled as a certified retailer is the most important element to note when you are searching for a company. As a certified retailer, they are able to offer you a government rebate for your installation which will likely save you quite a lot of money. It is no secret that the installation is expensive and whilst it is cheaper and better for the environment in the long run you don’t want to have any additional costs.

On top of this, by using certified solar power installers in Sydney you are getting a higher quality of service. Certified retailers have been through a more rigorous testing period to ensure that the products they use and their process is robust and successful ensuring that their clients are getting the best service possible. This means that you will have a positive experience with your solar power installers in Sydney and you are likely to save money in the long run as you won’t run into any unexpected fails in the system.

Do your research

This is the final point and one that needs to be taken seriously. Asking family and friends is great and settling on a certified retailer may be safe but you need to make sure that you find the right company to meet your needs. You are the only one who knows your budget and you also know your own home the best so it is important to do detailed research. This means getting quotes from various companies and also looking at the range of options that are available included hot water, electricity and battery storage.

data analytics companies

Value of Outsourcing For Data Analytics Companies

Data analytics companies are specialist organisations who oversee all of your data needs. From traffic numbers to reporting, demographics, trends, finances and anything else that requires documenting in numerical form, they have it covered.


The scenario that will then produce itself for business owners and entrepreneurs is whether or not to outsource this department direct to data analytics companies.


The natural instinct for professionals in positions of power is to control every facet possible, but there are some key advantages for sending this activity to another body to oversee.


Sometimes the best option to empower your business is to empower others, a fact that does not become all that apparent to everyone.


In this respect, we will discuss the advantages and benefits that derive from outsourcing these duties to data analytics companies.


Whatever preconception you arrive at when looking at this topic, take note of the facts and examples before settling on a final judgment.

Saving on Storage


There is a burden placed on organisations to house their own data and this places an emphasis on storage and access. By utilising data analytics companies to take care of these needs, they can take care of this concern as storage and access will be two elements that are part and parcel of their business model. Whilst the cloud is seen as an endless supply of storage for all concerned, that is tool that should be utilised as a back-up option.

Third Party Insight


Data analytics companies can help provide in either facet that is revolved around this department – from information gleaned over time in the form of reports to real time data that can be monitored within the exact second. Many of the leading operators in this field will have the background and experience of providing expertise in your niche and they can offer explanations to poorly performing data and rationale for spikes in improvement.


They can also issue recommendations to ensure that processing occurs at a faster rate and to educate other members of the team to boost overall efficiency. That is an asset all unto itself to be valued and utilised beyond the lifespan of the contract.



Data analytics companies save businesses on cost. The revenue required for organisations to train and specialise in the domain of data takes a significant investment, particularly if it is a larger scale that will require a team of experts overseeing the operation.



Allowing one of the certified data analytics companies to work in their own space on your information frees up the hierarchy and employees below to invest in other projects. Given that this is a facet that another brand can dedicate the time and resources to, the marketing department, accounting team and others can begin to plan for ventures that are external to the conditioning and maintenance of the data.



Everything will not be perfect should you take the option of outsourcing to a data analytics companies. There is sensitive information that could become compromised without your control. There will be a reliance on communication, a facet that cannot be examined until a partnership has been formed. You would also be relying on their professionalism and expertise to make your portfolio a priority and any contract violations could lead to a dispute over infringements, a scenario that leads to conflict.


However, these hypothetical scenarios do not have to weight down your organisation when searching for data analytics companies to outsource. Ensure that your office has undertaken their research and due diligence to find recommendations and reviews that illustrate their competence when it comes to your data needs.

busy lights

Reasons you didn’t know your business needs busy lights

Busy lights are revolutionising how businesses manage office productivity and efficiency. Essentially these small but smart devices connect to your laptop or PC and transmit a signal to a light to tell your co-workers if you are available or not.

As companies start to utilise softphone applications such as Skype for business and Microsoft Teams, the communication of the workplace can suffer. These devices aim to correct the misalignment and put your business back on the winning track.

Now while the concept may be easy to understand there are some underlying benefits to busy lights that people don’t yet know of. Below I will delve deep into the reasons you should invest in busy lights that you didn’t know.

They’re easy to use

A big selling point for these products is that they are incredibly easy to use. To set them up all you have to do is plug them in and then install the relevant software. Once you have installed the software your essentially good to go.

You see, the busy lights can connect to Microsoft Teams or Skype for business software and automatically change the light status of your busy light. This way you don’t have to fiddle around with anything when you enter a Skype for business or Microsoft team meeting. Additionally after your call you can set it to a do not disturb mode where it tells everyone in your vicinity that you cannot talk at this moment. Because of the simplicity of the colours as well, it’s easy to understand and implement in any work place.

Better with sound

A lot of offices face the challenge of trying to hear the Microsoft Team or Skype for business call in a loud and busy working environment. Normally people have the laptops or PCs either muted or set to play through a headset which could lead to important phone calls being missed or forgotten.

To counteract this limitation present in the workplace, busy lights have the capability to play sounds to further alert those within the area. This further increase the productivity and efficiency of your workplace.

The vast range of products

Generally when people think busy lights, they immediately picture a dull light that emits different colours. Businesses and technology is constantly being updated so the way we manage productivity should as well.

Busy lights have adapted to the changing environment and can be implemented in many different scenarios. Different products can accommodate for different environments. Examples would include busy light headsets, laptop light indicators, general cubicle displays, name plaques and even power points. How adaptable they are along with their ease of use really transforms the way that offices can communicate and in turn create a workplace that is efficient and productive.

So if your business primarily uses softphone communication you can be sure that there is room for improvement when it comes to your communication. Busy lights are that solution and are the perfect addition to the up and coming business of the future.

Sourcing Keywords For Your Online Marketing Campaigns

Online marketers and SEO experts alike require keywords to be the lifeblood of their campaigns. These are terms that act as signals to draw in traffic, setting a domino effect that will hopefully end in higher streams of clicks, shares, impressions and ultimately revenue.


Yet how do you source these critical keywords? How to decide between a term or phrase that is potentially too generic or too niche for your audience to locate your brand?


This balancing act will be an ongoing concern for all enterprises, but those that follow a set of core practices will get ahead of the game.

Keyword Planner


Whether you are a Google account holder or prefer an alternative brand that services your keyword needs, the most important step to undertake is research. There is no one-size-fits-all approach to this endeavour and no substitute that will suffice here. Marketers must accumulate all keywords that are on the page and plug them into the system. This will produce a series of up to the minute results based on competition, price, relevance and overall currency, i.e. the expected return on investment. That is a platform in which all decisions can be based from.

Competitor Research


Competitor research is a vital element for any online marketer as they study the brands that are succeeding and understanding for what makes best practice. Perhaps they are utilising keywords based on geography in the headings and tags? Maybe the meta descriptions are including major brand names and labels? Whatever the case is, you should have an in-depth insight into the niche and how it is performing and evolving with keywords online.

Related Search Terms Index


If you are an authority on your niche, you will know a category and grouping of relative keywords. However, that might be limited to a dozen or so and once there is a need to expand, the repertoire is exhausted. Here is where a basic Google search can do the work for you, where a related search term icon will produce a list of alternatives at the foot of each page. Take note of these and see what your consumers are looking for.

Trending Topics


As customer search habits shift and evolve from day to day, it is vital to checking breaking news and seeing what is changing in your niche. Social media applications such as Facebook and Twitter are ideal in this respect and whilst a topic might only have a short lifespan for a keyword, they are able to be leveraged for greater visibility for a window of time.

Best Online Marketing Tips For Twitter

Given the success of Facebook and Instagram to generate hype with the marketing community, Twitter can be a forgotten member. Having recently expanded from 140 to 280 characters, brands today have more scope than ever before to inform, engage and promote whatever their heart desires.


The trick in this environment is to understand the intricacies involved, because Twitter is unlike any other outlet online. Fortunately there are a few key strategies that have proven to be a success.

Twitter Analytics


Whatever technique you decide to use during your Twitter marketing, there will be peaks and troughs when it comes to your success rate. That is perfectly normal given the context, timing and execution of these strategies. What must not be overlooked is the ability to read and absorb data in real time and this is possible with Twitter Analytics. From followers to mentions, impressions and profile visits, brands can gauge the cut-through on an hourly basis and make alterations when this information becomes available.

Money In The Twitter Lists


The Twitter community is diverse and widespread, meaning that your followers can likely be fitted into different categories. This can be curated depending on age, geography, sex or any other metric that is important to your marketing profile. Allocate members on these points of difference and tweet to them certain pieces of content or messages you believe will score greater impressions with that subsection.



One of the greatest tools at the disposal of an online marketer with Twitter is to embark upon more business-to-business (B2B) campaigning. By leveraging off the success of different organisations, you can generate more eyeballs on the timeline of users without having to orchestrate an audience entirely of your own making.

Interact With Consumers


They call it social media for a reason, right? Twitter is unlike many other applications in this field because it allows the rich, famous and powerful the same privilege as anyone else, operating purely under 280 characters where accounts reply, retweet, follow, mute and block one and other.


Do not be frightened or cautious to the point where you leave the mention box unchecked. See the activity that is occurring and engage with followers. Retweet and follow the positive feedback and discuss points of difference with others. If you believe that is too sensitive or the manner of the discussion is not suitable for public discourse, open up a direct message thread. Keep the talk and activity going though, because static accounts are not attractive from the outside looking in.

Profitable Online Business Ideas

In 2018 there are still many tried and tested brands that are delivering the essentials. From plumbers to caterers, technicians and accountants – there will be constants in the marketplace that never fluctuate given the nature of their work.

Yet there are emerging products and services that are beginning to showcase themselves and here is where a business idea can become incredibly profitable.

Here we will discuss some of the key new online business ideas that have illustrated a recent track record in garnering tangible success.

App Developer

Whether it be Apple or Android, the smartphone has revolutionised how modern business is done, both from the perspective of the enterprise and the consumer. The ability then of a brand to craft applications to operate on these devices becomes paramount as freelance developers design a service that delivers the necessary features for the customer. This industry is booming and there is no sign of it slowing down in the short to medium term future.

Social Media Consultancy

Want to enjoy all the benefits brought about by social media, but don’t have the time or expertise to execute a campaign properly? This is where a social media consultancy comes into play. Yes there are services such as Hootsuite available to host all accounts under one banner and while they offer analytics, they stop short of designing and crafting campaigns that fit the brand in question. Consultancy operation that specialise in this department are seeing tremendous growth.

3rd Party Customer Service

Outsourcing customer service is now fairly common practice among many businesses that need to invest their resources into other departments that absorb most attention in the short-term. Successful organisations in the world of commerce have to engage in correct practice when it comes to customer service in an age where ratings and reviews are major gauges to authenticity and quality. Companies continue to seek outside help to see their customers receive the duty of care they warrant while their programs are being focused on internally. It is a win-win scenario.


Blogging is something of the Wild West on the web whereby amateurs and professionals alike can craft content and trade on ideas from all corners of the globe. Whatever the language and whatever the discipline, there is always something to write about and always someone out there willing to read it.

The beauty of this practice lies in its versatility and ability to be monetised. Paid posts and paid review are common practice, and that is before Ad clicks and impressions come into the equation. The trick to begin with is sourcing an audience, then it is leveraging that insight where the real money is made.

Why Email Should Be a Priority For Your Online Marketing Ventures

In an age where Google, Facebook, Instagram, YouTube and Twitter are dominating so much of the online marketing landscape, it can be easy to overlook the power of email. By lacking the added features and bells and whistles that come with those social media applications, email looks to be old news.


Do not buy into that trope for one moment. Not only is it comparable to those outlets, but it carries a series of benefits that social media sites could only dream of obtaining one day.


So why invest time and resources into email marketing campaigns?

Professional Credibility


Studies and research into online marketing continue to identify email as the number one option of choice for consumers. Brands happen to build more credibility by opting for this model, given that there is a direct mode of communication to the end user whereby the business voice is showcased through their presentation to the individual. Authenticity is still a major driving factor for online success and while it is an intangible, email clearly holds favour for those that you need to impress.

More Direct and Personal Than Alternatives


A post on a timeline, a tweet or a YouTube video is nice, but it does not address the user directly. A cost efficient email marketing campaign that speaks to the individual with a direct message makes the experience more personable for the recipient, whether they would like to acknowledge that fact or not. The hardest task in advertising is garnering a response from consumers and email is the strongest means yet of achieving results.

Less Limitations


Twitter has 280 characters. Facebook has limitations. YouTube only allows so much bandwidth. Instagram only allows images or short videos. Email is essentially open slather where a brand can broadcast as much or as little as they so choose. That is a fantastic attribute that brands can leverage should they wish to offer information that would otherwise be stifled on other outlets.

Timed To Schedule


Content that is uploaded onto a timeline can be manipulated on social media feeds whereby the most recent is not always at the top of the agenda. This is different in email as companies can curate a timed schedule that optimises when their customers login and engage them immediately. Whether that is a 9am on a Tuesday or an early afternoon on a Thursday, an email marketing campaign can be crafted around the schedules of their users to drive engagement figures.

Why Customer Service Matters To Your Online Marketing Campaign

Customer service and marketing can be considered two vastly different fields. Yet they do happen to overlap more than businesses care to admit and in a digital landscape that is evolving and diverse, these disciplines happen to have a lot in common.


It is imperative that every digital enterprise firstly respects the need to have a customer service presence, but also appreciate and acknowledge how it can benefit your online marketing endeavours.

Adding Value


One of the great lessons that online marketers are taught from the get-go is to add value for their consumer base. Whether it is through quality content, extra promotions or educational videos and articles that informs the consumer, brands need to offer their clients maximum amount of value at all times. This is where customer service comes into play because an outlet that has a superior operation in this field will see more traffic as a result. When queries are answered and problems are resolved, that is value that cannot be manufactured. It is entirely organic.

Boost To Social Media Standing


Social media is an environment that is helps the consumer and the brand to have direct engagement. Whether that is positive, negative or otherwise, these profiles offer an open communication pathway. Here is where resources that could be thrown at a large and expensive customer service operation can be diverted to a social media presence that helps the customer to be informed and responded to in real time. Sites like Facebook will inform the user as to the response time and the healthier this is for the organisation, the better standing they are in for visibility and overall reach to the marketplace.

Time Engagement


A crucial element for search engine optimisation (SEO) is the capacity of a website to keep their core audience engaged. In other words, it is not purely down to the amount of clicks a brand can generate, but how long they can maintain their attention at any one time. A thorough and well executed customer service platform is a means of addressing this challenge head on.

Reviews and Ratings


This is the lifeblood of online marketers in the age of the shared economy. Users trust other users and the rating out of 5 and the comments section for customer satisfaction is paramount. The more positive reviews, the greater the capacity to draw in more members. Ratings and reviews are central to every online marketing endeavour and they cannot be ignored. A customer service model that functions well will counteract most grievances.

Top Marketing Tips For YouTube

Video marketing is pure gold. For online marketers who need great content that attracts new eyeballs and keeps that attention for long spans of time, video has the advantage over every other form of media.


This is why YouTube as a social media platform is so popular. Here is an outlet that offers every brand a chance to shine but rather than simply flying blindly off into a marketing endeavour, you are better served in the long-term to take note of how successful organisations reach their targets on this platform.

Take Competition Notes


Research is an underutilised aspect that translates across the entire field of online marketing. Seeing how a brand can sit at the top of a search list by engaging in some clever techniques will really give you a more comprehensive picture and some lessons to learn. YouTube is not an intricate and complicated beast that must be tamed, it is simply a tool where some basic principles must be adhered to. Note the major players in your niche and see how they have curated a following that you strive to achieve.

Compatible for HD


Standard definition video is old news. Given the rapid speed of progress with desktops, laptops, tablets and smartphone brands like Samsung, iPhone and Blackberry, streaming high definition is paramount. Ensure whatever video you produce is available in high definition because more users have access to this option following the growth of WiFi and 4G internet options.


Interactive, Educational or Both


Every YouTube video should be crafted with a purpose in mind. Is the goal to educate the consumers on a new product or service? Is it an update or a chance to showcase something new and revolutionary? If it ticks none of those boxes and the target is to drive online metrics, make it a fun and interactive experience. Let the marketing department loose and have fun with it.

Ace The Headline


There is a major search engine optimisation (SEO) component that comes inherent with YouTube publishing. As well as the tags and descriptions that round out a post just as a URL would for a domain name, the headline for a video should be on-point and draw the searcher into watching the video. In this example, a YouTube video would be put in plain English to achieve the best possible outcome: “YouTube Marketing Tips For Your Business.” See this field from the perspective of the end user – if you were searching for your brand, what would you type into the search bar? This is why the headline is so vital.

Things to consider when choosing a digital agency in Sydney

With so many options to choose from, it can be hard to choose the right digital agency in Sydney for your business. The right decision could depend on the type of service you’re looking for or the price of services.

With digital marketing now a key factor in business advertising and visibility, it’s important that you keep ahead of the game by choosing a suitable digital agency in Sydney for you!

Whether you’re a small business delving into online services the first time or someone recovering from a bad marketing specialist experience, here are some things for you to consider in your search for a digital agency in Sydney!

Range of services

Not sure what strategy to take for your business? Maybe it’s best to consider a digital agency in Sydney that has a range of services to make the process of trialing easier and ensure you get the best result possible.

By choosing a marketing firm that has multiple services available, you know that they are trained across all areas and knowledgeable of the online possibilities that marketing can have.

If you want to take advantage of multiple services such as SEO, social media management, and PPC, you should choose a firm with varied options. This can increase the efficiency of your business’ online presence as having one firm managing your web presence is convenient regarding consultation times and your agency’s acquaintance with your business.

Lock-ins and fees

Check to see if the digital agency in Sydney you are considering has lock-in contracts or any hidden fees. Many agencies can try to take advantage of clients by offering services on a contract-only basis. This should be a warning sign for your business.

Check the reviews available and talk with your digital agency in Sydney to ensure that you have a clear understanding of the costs required to get the results you want.

Longevity of results

You don’t want the culmination of all your money and investment to be temporary. It can be hard to determine whether their marketing web services can offer results that are long-lasting.

Your best bet is to ensure that their methods are not spam-based and that their content is reliable and authentic. You can also check their customer reviews to see if their past clients were happy with their work.

Accessibility and locality

While online marketing services are based on work administered over the web and don’t necessarily require in-person consultation, it’s always good to have that option on hand. Finding a suitable digital agency in Sydney will often involve finding a firm that is accessible and communicative to you.

That way, you know that your marketing specialist knows what you want and there are no communication issues.

Monitoring your progress

Similarly, you’d probably want a digital agency in Sydney that is transparent and allows you to easily monitor the progress made on your online presence. That way you know that they are open with the results that occur.

Choosing a firm that allows you to monitor your website’s progress will provide insight on how your business is performing online.

Remember to check the validity and trustworthiness of your options. A good sign that the firm you have chosen is legitimate is if they are partnered with major websites like Google, Facebook, or Bing.

Deciding on the right digital agency in Sydney for you can be hard, especially if you are new to the online marketing scene. The tips above will help you in ensuring you don’t get trapped into a contract you can’t get rid of!