Digital marketing experts in today’s industry must be highly skilled and have experience and flexibility in what is a rapidly growing and changing area of business.
A digital marketing expert must now be more knowledgeable and skilled than a traditional marketing guru as they require additional skills online as well as the face-to-face and outdoor skills that are representative of the traditional workspace.
There is now a greater challenge and greater urgency in constantly be innovating and updating your methods in order to stay relevant and competitive. When finding a digital marketing expert for your business, there are a few things that should be on the top of your list.
Paid social media advertising experience
If they don’t have the experience in what is the most prominent and important aspect of ecommerce then it is going to require a lot of learning. Social media is at the forefront of ecommerce due to its ability to reach virtually everyone in the world having started with a friend.
Having adequate social media skills is crucial to the success of your ecommerce campaigns and therefore a digital marketing expert must have experience in this area.
Marketers are essentially getting people to buy it just may not be a direct conversation. As a result, you need to know how to sell. These digital marketing experts are essentially selling your product via an advertisement or brand image and therefore they need to have strong sales skills so that they can think like a salesperson.
Specific marketing channel experience
There are so many different channels used in today’s industry that you need to have detailed experience with them in order to be able to manage them all at once.
Having a strong understanding of a number of ecommerce channels means that they can be used effectively and powerfully to reach your business goals. They are all extremely useful when utilised appropriately but can be a waste of time and money if they are only used to a portion of their full capacity.
As a digital marketing expert, you need to be able to think outside the box. Hiring someone who is constantly agreeing with and thinking similarly to everyone else is going to lead to a repetitive and one dimensional operation.
Strong analytical skills
As much as creating and executing the campaign is important, if a digital marketing expert doesn’t have strong analytical skills then all the good work is going to go down the drain. Being able to improve what isn’t working and invest further in those elements that are is one of the easiest ways to get ahead of your competition.
Someone who is able to get to the crux of the data, understand it and implement improvements and adjustments will mean that ROI is high.
Basic design skills
Whilst the message and content are important in communicating, having some basic design skills will ensure that your efforts are interesting and engaging. An ecommerce optimisation expert needs to be able to create basic designs and videos to really grab the audience’s attention.
Good story-telling ability
Being able to tell a story is critical to drawing consumers in and getting them to understand the business and what they offer. People become involved in a good story and want to be a part of it so a digital marketing expert with a good story-telling ability will see your business benefit.
The ability to adapt and change
With such rapid developments happening all the time, a digital marketing expert must have the ability to adapt and change to current trends and developments in order to stay at the top of their game.